La marca Londinense Cassette Playa se jugó con realidad aumentada en su nuevo desfile exhibido en el London Fashion week. Cada prenda incluía un código digital, que muestra una capa virtual cuando es vista a través de una cámara que proyecta la imagen en una pantalla, donde se ve el diseño virtual que incluye cada code, algo así como prendas mitad realidad/mitad digital…Muy moderno? Maybe!
Via Pfsk
Cassette Playa, a London based fashion designer, showcased her latest collection, Neuromance, using augmented reality. Presented live during London Fashion Week, the outfits of the collection had embedded digital codes which triggered a virtual layer when viewed through a digital camera. The camera’s views were then projected on a screen where the virtual designs could be seen, signifying that the half real, half virtual clothing enables the wearer to become something different from their physical self.
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