Este es un proyecto de esos que vienen a dar vuelta la tuerca en el game del mercado de consumo, se tarta de la idea de Jake Bronstein en kickstarter llamada THE 10-YEAR HOODIE: Built for Life, Backed for a Decade!” que precede al éxito de su brand Flip and tinder y su serie de undeawear. La idea se basa única y exclusivamente en la calidad del producto, ya que cada detalle, como el algodón y las costuras se encuentran diseñadas para una vida útil de 10 años, dentro de los cuales cuentas con una garantía en caso de daño, que consiste en que la misma fabrica recibe el polerón y lo arregla bajo la consigna de “EVERY STITCH TELLS A STORY”
El concepto de este básico es tan exitoso que para iniciarla solo se necesitaban US$50.000 dólares, actualmente ya cuentan con un fondo de US $559,974 y contando…Si quieres uno su valor es de  US$89…..

Esto es lo que yo llamo el regreso del Made in America with Proud o la muerte del Planned obsolescence.
detalles, colores y video en el salto!

1 – A Super Premium, unisex sweatshirt made with only the finest of materials. It’ll grow into you the way your favorite sweatshirt should — getting softer with wear, keeping you warm and snuggly, and stacking up stories along the way.

2 – Built for life, guaranteed to last at least a decade and backed with FREE mending! Every stitch tells a story — put it through its paces and it’ll actually get better, more interesting, and more unique over a lifetime of wear.

3 – A battle cry: Not everything should be disposable. Companies have systematically lowered your expectations to the point where it’s hard to know what to expect anymore. But it ends here.

4 – 100% Made in America. The tags, the labels, even the fabric (all the way down the yarn and the cotton it’s made from) are domestically produced.

5 – Sold direct. Premium sweatshirts cost anywhere from $130 – $190+ in department stores. Cheap ones are only a few bucks less. And that’s without the guarantee, domestic production or free mending, of course. We’re cutting out the middleman to keep the price to just half of what it should be.